CV | william-waylon-ford

william waylon ford:

I'm a marketing & product specialist with over 17 years experience in multiple fields of business and industry. Experienced in brand identity, product sales & marketing, product development, strategic partnerships, social media, celebrity relations, & digital design.

Specialize in the following:

Strategic Relationships, Project Management, Product Definition, Media Buying, Brand Management, Sales and Sales Management, Celebrity Relations, Social Media, Graphic Design, Web-site Development & Hosting, Creative Content, Trade Show Planning and Management, International Product Sourcing, SEO (Search Engine Optimization)

I am a seasoned musician with over 20 years in the industry as a bass player. I have toured the world, enjoyed the cramped tour bus conditions, and enjoyed the energy of playing in front of over 100,000 on stage.

As a Production Engineer for both live and studio, I have worked with many artists to make sure that they give the best they can give. The show must always go on and I was there to make sure that it always did with out a flaw.

List of Bands & Musicians I have had the pleasure to work & tour with:

Chubby Checker, Three Dog Night, Prince, Kiss, Mark Boals, Motley Crue, Ministry, Down Factor, Pantera, Megadeth, Alice In Chains, Little Texas, Garth Brooks, Motor Head, NIN, Tin Machine, Britney Spears, Mana, Boyz II Men, BBD, Bone Thugs in Harmony, George Lopez, Metallica, Aerosmith, Depechemode, KMFDM, Marylin Manson, Ozzy Osbourne, Judas Priest, George Clinton & the P Funk Allstars, Red Hot Chilli Peppers, Janes Addiction, Ice Cube, Mary J Blige, Spice Girls, & many more

Work experience

Marketing & Product Specialist ~ William Ford & Associates, LLC

2000 - present

I work with companies as a marketing, brand identity, product developement, and sales consultant. Specialized in the following: Strategic Relationships, Project Developement & Management, Product Definition, Media Buying, Brand Management, Sales and Sales Management, Celebrity Relations, Social Media, Graphic Design, Web-site Development, Creative Content, Trade Show Planning and Management, International Product Sourcing, SEO (Search Engine Optimization)

Past Clients:

Samsung, Phillips, Activision, Nintendo Wii, Nintendo DS, MTV Games, Guitar Hero, RockBand, Safety 1st, Lions Gate Films, CMG Worldwide, Bettie Page, Malone Industrial, EA Games, P & G, Phillips TV, OnStar, ITG Motorsports, and Vixen Magazine.

Portfolio:

Luthier, Bass Player, Production Engineer, Singer, & Song Writer ~ Waylon Ford

1990 - present

As a luthier I have been designing and building guitars for over 14 years now. I have built 6 strings, 7 strings, 8 strings, 9 strings, and 10 string guitars. I have worked with Gary Kahler on the designing of his 7, 8 , 9, and 10 string bridge systems, helped out with the Seymour Duncan 8 string guitar pick up, worked with the design team of Boulder Creek Acoustic Guitars with the bracing systems they are using on all their guitars, and designed over 25 different models of electric & acoustic guitars and basses that are still currently being produced and sold all over the world.

My work has been covered by press around the world, has been featured on CNN, Wall Street Journal, Forbes, NY Times, USA today, LA Times, MSNBC, Guitar World, Bass Player, Guitar Player, Mix Magazine and many more. I have built guitars for everyone from Rock Stars, Nascar Drivers, and your every day musician to Major Business Corporations.

Senior Executive, VP of Marketing & Product Developement ~ HCG, Inc.

1999 - 2009

While I was with this company I single handed built relations with dealers and got the brand into stores in all 50 states in America, as well as in countries arounds the world. I not only designed every product we released, I also named the company, created the logo, website, and all advertisements. I was incharge of every aspect of branding, marketing, product developement, training, celebrity relations, sales, and distrobution.

Specialized in the following:

Master Luthier, Strategic Relationships, Project Developement & Management, Product Definition, Media Buying, Brand Management, Sales and Sales Management, Celebrity Relations, Social Media, Graphic Design, Web-site Development, Creative Content, Trade Show Planning and Management, International Product Sourcing, SEO (Search Engine Optimization)

Portfolio of Guitars:

Director of Marketing & Product Developement ~ sE Electronics

1999 - 2002

While with sE Electronics, I was involved in the re-branding of the company and designed the logo which they currently used as well as had a part in the design of the microphones such as the Gemini, Isis, Titan, and Sirius. While with sE Electronics we recieved the MIX Award & Multiple Awards from Sound on Sound Magazine. I also handled the domestic & international sales, marketing, and celebrity relations.

They still currently use the logo design and sell the microphones that I named and helped design.

Portfolia of Microphones:

EDUCATION

Brooks College ~ AS, Graphic Design 2004 - 2006

University of Texas ~ BA, Marketing & Business 1994 - 1998

Musicians Institute ~ AS, BIT 1992 - 1994