
William Waylon Ford
Musician Industry Professional
Marketing & Consultng Guru

music business curriculum
Learn how to shape the music business of tomorrow.
As the music business industry continues to change,
the need for talented individuals behind the scenes
who get the deals done, book the tours, and get the
contracts signed has never been greater.
If you're looking to take that step towards helping
chart the industry's future, this Music Business
class is a comprehensive course designed to offer
you a practical business education that emphasizes
the demands and opportunities of tomorrow's music
business climate.
A complete business education including classes in:
Music Copyright & Publishing
Concert Management & Publicity
Music Merchandising
Record Label Development
Retail Promotions
Contract Negotiations
Business Accounting & Finance
Music Business Law
The Business behind:
Artist Management
Artist Relations
Publishing and Distribution
Special Events Coordination
Tour Booking
Licensing Music
Marketing